THE INTERNATIONAL MARKETING MEETING IN ITS FOURTH EDITION MARKED BY SOCIAL MEDIA
Social media are becoming more and more part of people’s daily life, deeply influencing purchase behavior. “Growing social together” was the theme of the Indian multinational group’s 4th International Marketing Meeting. This motto accompanied BKT’s distribution partners during the entire gathering aiming at learning how to make better use of these extraordinary communication channels.
The event organized by BKT’S European group company was held at the Quality Hotel San Martino in Garbagnate Monastero, in the Province of Lecco, on January 26 and 27. Many were the activities during this 2-day event dedicated to marketing, sales promotion, and communication, including moments of sharing the achieved results, digital training and team building activities as well as updating sessions, in which objectives and strategies for a year 2018 marked by the theme growing social together were shared.
“BKT is in pole position when it comes to creating e new feeling of togetherness and a sense of belonging to the brand by means of social networks,” Ms. Lucia Salmaso, MD of BKT Europe states. - “In order to achieve this goal in the best possible manner, it is important to do this side by side with our partners, so that they too will become active players on the social media. We actually wish to move forward together along this path, sharing targets and strategies, since this is the only way to enhance our common messages for the market.”
Documenting the two days spent with the company was the task assigned to the distribution partners, who faced the challenge by posting in the most ample and original way all touching moments of this experience - whether they referred to business, entertainment or socializing - and narrated by means of photos, selfies, and storytelling all emotions of this special “social media edition”.
Once again, the Marketing Meeting proved to be an essential moment for a direct exchange of ideas between the company and its distribution partners, sharing results, expectations, proposals, objectives and directions. Together is the focus in order to face digital changes by integrating a both off- and online communication strategy making the best use of the several channels that are presently available.